Colors

At ASE Holding, we value the consistent use of color in our digital brand to create a cohesive and visually appealing identity. The following color guidelines serve as a reference for maintaining brand consistency across various digital platforms.

This dark blue color represents professionalism and expertise, reflecting ASE Holding's commitment to excellence in the industry. Blue is often associated with trust, reliability, and stability, highlighting ASE Holding's position as a leading and dependable entity within the corporate landscape.

Accent colors are additional colors that are chosen to either contrast or complement the primary colors in a room. They are used to emphasize and enhance the overall color scheme.

The accent color is derived from the original ASE Semiconductor brand colors, which includes single-tone shades of green, orange, and yellow. As ASE Holding aims to strengthen its comprehensive digital communication applications, a gradient color scheme inspired by the reflective nature of microchips has been created. This gradient color scheme symbolizes ASE Holding's forward-thinking approach and represents its significance in the semiconductor industry.

The ASEH color palette supports and complements the diverse relationship between creativity and technology. With a deliberate selection of secondary tones, it adds depth and hierarchy to the overall visual system.

These secondary tones are primarily used in smaller proportions, catering to the multifaceted digital communication needs. However, it is important to consider the principles of harmonious pairing with the primary colors. Together with the primary palette, this carefully curated color scheme forms an integral part of the ASEH brand identity.

Neutral colors are a foundational part of any color palette. They are versatile and timeless, often serving as a backdrop or base for other colors in a design or branding scheme.

The brand color ratio plays a crucial role in defining the visual identity and brand recognition, ensuring that the colors are utilized in a harmonious and strategic manner.