Logo

One of our most recognizable elements of brand identity. Consistently applied placements, clear space, and color treatments ensure our logo remains iconic in any context.

If space is limited then use the secondary vertical logo.

The pure logo mark can be used in situations where space is limited, such as for web clip or favicon.

When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page. Two clearspaces have been developed that shift in size depending on the size of the mark. Everything starts with the logo.

The logo was designed and tested to work at various sizes. Never go smaller than the minimum logo size, though. Establishing a minimum size helps ensure that the logo’s legibility is never compromised.

It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.

When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. Below are some do’s and don’ts for logo clarity.