The main display font of our digital brand is the Poppins. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.

The Poppins and Inter font family has many weights that range from Extra light to Bold. Primary use are Regular, Medium and Semibold.

In order to keep things simple, no more than three type sizes should be used in one communication piece.

Typography can also be applied on top of imagery. In these instances, use black typography on lighter images, and white typography on darker images to ensure that there is enough contrast. Never use color typography on imagery.