Imagery
Overview
Imagery, whether in selecting stock or actually shot, should always feature subject matter that is real, professional and innovative. Through imagery, the aim is to portray our expertise in the semiconductor field, underscore its commitment to innovation and social well-being, and highlight its dynamic business environment.
Scenarios
R&D (Research and development)
The color scheme mainly comprises black, white, gray, and blue. The scenes should feature modern and technological spaces, such as factories or offices, with appropriate depth-of-field effects to highlight the subject.
The images contain semiconductor-related products such as chips, and the individuals depicted must have a professional image and focus on research and development.
ESG (Environmental, social, and corporate governance)
Through clean and simple composition and natural lighting, convey a positive feeling of sustainability and social responsibility. The color tone should be natural and the use of a horizontal or upward angle can express a sense of spaciousness.
Elements of ESG image should include sustainable scenes, CSR activities and positive team members to convey a positive message.
Business
The color scheme mainly comprises black, white, gray, and blue. The scenes should feature modern and technological spaces, such as factories or offices, with appropriate depth-of-field effects to highlight the subject.
Elements of business image should include business professionals in formal attire with relevant industry objects such as computers and machinery.
Things to Avoid
The graphic application depends on the type of communication. It should be used creatively and bring visual interest to compositions while following minimum size and accessibility requirements.
Avoid Staging
Avoid staged or artificial feel. Prioritize genuine moments reflecting real interactions and scenarios.
Avoid Overproduction
Balance professionalism and visual appeal, avoiding excessive manipulation or editing.
Avoid Disconnected Context
Clarify image context to match intended message and prevent confusion or misinterpretation.
Avoid Poor Composition
Avoid clutter or chaos that diverts from intended focus.
Do not use overly dynamic lighting and excessive lens flare.
Avoid to use the vector elements.
Avoid excessive use of filters.
Avoid add oversaturated and high-contrast color tones.